Art Deco

5 May 2022  (Week 5)

Mabuchi ARATA / 0351579 
Visual illustration & Visual Narrative / Bachelor of Design (Hons) in Creative Media

Task : Art Deco

1, Brief Introduction

Art deco is the art movement found during 19 century in France. The art style was mainly used in poster. 

(Fig 1,1 Art Deco example)

The main characteristic of this art style may be close to the Cubism theory which extract each shape outline to recreate them and Futurism vision that trying to represent improvement of life of civilization, both art design impression provides uncontrollable decolation for Art deco. To explain more about this, it's artworks provides up visual interests using by symmetrical, assymetrical, geometric shape, and various and simplified design. These design elements and principles are very effective used to catch viewer's attention. As the results, this artstylr was sensetional at that time to be used only for producing interests, this is very unlike things in the world of art.

2, My own work

I tried to create my own art deco by using fundamental design idea, contrast, emphasis, colourand balance as shown below.

(Fig 1,2 My Art Deco Finalwork 1)

In this artwork, we can clearly state that this image is totally "balanced", the silhouette of the bozer is standing around the center of the image creaes stable impression at first, then the colour itself and contrast is surely worked well, The silhouette of the boxer is formed by black and red colour by fire, on the other handThe background uses blue-ish colour, this cause creating colour contrast to make strong impression of the boxer perfectlly.

(Fig 1,3 My Art Deco Prototype 1)

My work starts as the form shown above. When I started to make a Art deco work of boxer, I aimed to make it to represent forcefull boxing's fight. I used the image of fire to represent it, even thought the image shown above may be seemed good, the image is too simple so I desided to add more details to try to make it close to look like a other art deco works.

(Fig 1,4 My Art Deco Prototype 2)

(Fig 1,5 My Art Deco Prototype 3)

First, I started to add the same or siimilar background of fire to represent the intense fight, however, as you can see, the image may look distorted a bit and it is not what the image should be to represent some particular thing. In the result, these works were rejected.

(Fig 1,6 My Art Deco Prototype 4)

(Fig 1,7 My Art Deco Prototype 5)

After I tried to add the complex background, I turned to use much simpler background, first I tried to use same colour of part of fire I used in shadow by using eyedropper tool, after that I tried to use opposite colour of the main colour of the red, which is technically blue.

In the result, The impression of these images is too boring, even though I tried to express contrast or similalities from these images, The image of fire I used was too complex so I decided to add more details on the background.

(Fig 1,8 My Art Deco Prototype 6)

This prototype led me to create my one of my final work. When I was making Art deco of boxer with light blue, I tried to represent the ring of the boxing and I thought it was a good idea, then It caused to create one of my final works as shown above.

The problem I found later during this project is that My final work is too simple and looks too old, it may be a good idea to try to represent the old artworks in the history, but mine doesn't catch any interests or characteristics of old design, therefore I made another my final work.

I tried to use design principle or balance. It may seem unbalanced, but the visual weight of two word creates assymetric balance between them, additionally, contrast between white (representing light) and dark (representing shadow) makes strong emphasis in the design.

(Fig 1,9 My Art Deco Finalwork 2)

3, References

Main Reference

・99 designs "Discover Art Deco design: everything you need to know about the iconic movement"

https://99designs.com/blog/design-history-movements/art-deco-design/

・ART IN CONTEXT "Art Deco – A Summary of the Art Deco Era"

https://artincontext.org/art-deco/

・Brush Up "Art Deco Design: History and Inspiring Examples"

https://creativemarket.com/blog/art-deco-design-style-examples

・THE ART STORY "Art Deco"

https://www.theartstory.org/movement/art-deco/

Image references

・https://www.pxfuel.com/en/free-photo-xgzao

・<a href='https://www.freepik.com/photos/inferno'>Inferno photo created by ArthurHidden - www.freepik.com</a>

・<a href='https://www.freepik.com/photos/hot-background'>Hot background photo created by rawpixel.com - www.freepik.com</a>

・<a href='https://www.freepik.com/photos/kickboxing'>Kickboxing photo created by master1305 - www.freepik.com</a>