Advanced Typography Task 2 : Key Artwork
Key Artwork
03 October 2022 (Week 5)
Mabuchi ARATA / 0351579 Typograohy / Bachelor of Design (Hons) in Creative Media
Task 1 : Exercise 1
1, Introduction
・Introduction
From week 5, We're going to have lesson about designing key artwork, in MIB says about this artwork as "wordmark/lettering, but is also an artwork. As a wordmark/lettering it is used to identify an event/person but it is also used as an artwork that might adorn on a lapel pin/Tshirt/poster (collateral). " so basically, it's text artworks that represent characteristics. I have tried to develop ideas and create my own work for this session.
During this season, we also have a competition to join Honor project that designs wallpaper about "A Totem of Renewing Festive Culture" or "Contemplate human beings' relationship with all things".
2, Lectures
Week 5
Mr Vinods told us that we're going to learn about key artwork from Week 6, the ley artwork it about combination of lettering and artwork o identify event/person. The Key artwork itself wasn't main topic in this week, however, I already started to design my own key artwork. Firstly, I started to design as combining all of my personal name as sequences of multiple lines.
(1.1 First two key artwork)
However, i was required to show my prsonality in my key artwprk, therefore I need to develop my ideas more from this work, then I find out the way to represent my current work , which is basically reversing idea to sow my text by surrounding object rather than representing as one line. The problem is the visual impression is too boring, therefore I was required to improve my work from this work.
(1.2 Prototype of comic like key artwork)
Week 6
When I looked at the shapes that forms the particular shape that representing my name, I realized that each shapes can represent the grid of Japanese Manga and it can be used as representation of myself because I like reading manga as hobbies, then I inserted the some effect lines in each grid to represent each grid more like manga's grid and I aimed to make a contract of darker (Black) Grid and white space to look like a text. After inserting some elements to loook mpre like a Manga, I add brown colour as tone for my whole work so the image itself has became more like a Manga as shown below.
(1.3 Comic like key artwork)
However, Mr Vinod told me that contrast between black and white makes hard to read for us, therefore, I was required to recreate my own work. Mr Vinod told me that rather than gathering several grid to create each character, make one grid and insert whole characters into one comic-like grid with saturated linework. Unlike the previous artwork which I used free consentration saturated linework available free in online, I made it by own. Week 7
I was struggling to creating concentration lines for my key artworks as Mr Vinods told me to do so. I also additionally thought that I should develop more key artwork to identify myself, so I also made other works for my key artworks. as shown below.
(1.4 My other key artworks)
The key artwork from ②~⑤ is my new artworks, to explain from keywork ②, I was influenced from artworks of Piet Mondrian, he was the one of the abstract artist which is formed only straight lines and simple plain colours, however, there is a some geometric beauty existing on the artorks and I loved his ideas, I also tried to combine ultiple artwork ideas in this artwork, therefore I tried to combine all of my personal name characters "ARATA" into one big characteristic symbol.The key artwork ③ and ④ was influenced from by my previous key artworks which was used for my first key artworkabout comic like artwork. I tried to represent it as one-stroke line artwork to represent outline of characters which forms my personal name "Arata". The key artwork ④ was creation which I wanted to make from first planning, this was originally planned to make as one of first idea. I was originally planning to create pixel artwork, however, both or Photoshop and Krita didn't work as I expected, therefore I was required to reject this idea, however, at the time I needto recreate my own key artwork, I tried to create pixel artwork of key artwork ③ because Playing Video games is one of my hobby, at the end I am so satisfied about my key artwork ④.
My final key artwork ⑤ was influenced from my recreated key artwork ①, When I cut my furst recreated key artwork, I frond some continuous line in key artwork ①, and I also find interested in other student key artworks too, wih was looked like sign of celebrities, then when I looked at the key artwork ①, I found some sontinuous lines which can be used like representing my key artwork like sign of celebrities, in the end, I used continuous lines to represent my nema "ARATA".
(1.5 Inspiration from my previou key artwork)
After creating ideas about continuous lines, I have tried several different typogaphical ideas as form of continuous lines and developing as abstract art and sybol rather than characters we normally use.
(2).png)
(1.6 Simplified and symbolized My key artworks 1)
(3).png)
(1.7 Simplified and symbolized My key artworks 2)
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(1.8 Simplified and symbolized My key artworks 3)
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(1.9 Simplified and symbolized My key artworks 4)
The ideas itself about my work is all about simplifying the text and turning the text/chyaracters into sort of symbols, I also refered to the Piet Mondrian’s abstract artworks as references for my work.
(1.10 Piet Mondrian's abstract artwork 1)
(1.11 Piet Mondrian's abstract artwork 2)
(1.13 Piet Mondrian's abstract artwork 3)
As the result, my work become successfully forrmed as symbolic artworks. The idea itself comes from Piet Mondorian's abstract artwork as I mentioned, the ley artwork itself is aimed to combine all capital characters of my name "ARATA" into one symbol and make it straight and curved line to create as Piet Mondorian's artwork.
(1.14 My key artwork based on Piet Mondrian's abstract artwork)
(1.15 Concentration lines with rectangular shape)
After applying concentration lines to the rectangular shape, I remove some part of it and adjust the colour so We can see text easilyas shown below.
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(1.16 My new key artwork with concentration lines)
Week 8 & 9
When I finished to work out the creating key artwork as shown above, I moved to the process to import my work to the Tshirt or any roducts. In this task, I tried to use my own photograph so the audience can understand how it really looks like.(In the photographs below, there are also images that I'm using different past key artwork, this is because I was starting work before recreating the first key artwork.)
(1.17 Products with My key artworks 1)
(1.18 Products with My key artworks 2)
(1.19 Products with My key artworks 3)
(1.20 Products with My key artworks 4)
As I have already talked, I have made alternative works beside omn the creation of the comic-like key artwork, so I also tried to add my abstract art because the my key artwork with concentration lines are too boring and I thought it was way better than the comic-like key artworks.
(1.21 Products with My new key artworks 1)
When i showed the work shown above to Mr Vinods, He said use this abstract-like artwork instead of comic-like key artwork, so I changed the work to use to this abstract art-like key artwork. The work itself for key artwork was very satisfying for me because I have developed my different works using my ideas, however the idea to inserting my work should be improved more to create much better works.
(1.22 Products with My new key artworks 2)
(1.23 Products with My new key artworks 3)
(1.24 Products with My new key artworks 4)
(1.25 Products with My new key artworks 5)
(1.26 Products with My new key artworks 6)
(1.27 Products with My new key artworks 7)
Final Outcome
These ae all my key artwork final artwork for Task 2's work. I guess I successfully used y symbolized key artwork based on my name although the expression of artwork is too simple, therefore I hope I could improbve my work to represent it more complex and use different vidual expression in the future.
(1.28 My final key artworks 1)
(1.29 My final key artworks 2)
(1.30 My final key artworks 3)
(1.31 My final key artworks 4)
(1.32 My final key artworks 5)
(1.33 My final key artworks 6)
3, Reflection
Week 6
General feedback
The character is still diffucult to make out. Use simple rectangle shape and state your typography. Represent typo in the box. Formation of comic is ideal throgh.
Specific feedback
Use specific typofaces (font). Use font which is sometimg blocky.
Week 7
General feedback
Manage to create a speedbubble as told. (I had less idea to develop concentration lines.)
Specific feedback
Draw lines and adjust thickness, then duplicate shape. After that, select the whole items then cleck object → path → outline strole, then use structure module to cut out. Put circle at the centre for adaptation.
4, Reflection
Experience
At the first stage of the development of the key artwork, I really enjoyed becouse during key artwork development, I have made several ideas with various type of outlook, I aimed to design key artwork to look like symbolic and unique to other and also representive to myself. (and this was achieved successfully as representing my hobby reading comic books) The problem is the process after designing draft works, there could be chances to develop more advanced ideas from other people's work from books or internet... I am very satisfied to my own artworks although the advanced ideas from my own work to apply to the products such as T shirts or Toto bag wasn't enough for me, other students works are better than me and I should have checjed the ideas to apply my own ke artworks to the any products. As the result, I have spend too much time to create the work to apply images to the products until I found the good ideas. It;s going to be my new task to understand the ideas to design product design.
Observations
During the time I was developing my wok, I was mainly forcusing on the "simplify" for my key artworks, when I looked the example in the Advanced Typography MIB, I found that Key artwork is about designing artwork from text and adding some visual elements or effects with including some messages. When I was thinking ideas for my key artwork, I also mainly forcused about "Simplify" and "turning text into a sort of symbols", to explain both of them one by one, during the development of key artwork, I thought "My developmen should be original, I don't want make a similar work to others", therefore I tried to make "originality" to my work by "simplify" to make my name "ARATA" like some sort of symbol, this is because I tought making my name as symbol can create originality to my work, therefore I started to make my first key artwork looks like comic (manga) book to try to make my name as symbol or sort of icons, after tha, I used the Piet Mondrian as references to create abstract key artwork looks like a symbol, as the result, Mr Vinods likes more about the later key artwork about abstract key artwork.
To sum up the observations I've done for this project, I found that to make originality for my artwork, try to make a symbol that can be reprsentive to yourself, use past famoust artist as references for your works.
Findings
During the development of my key artwork for task 2, I think my plan to make my own symbol was going successfully as I was planning to do, even though the second task isn't going well as I was doing at first time, this is because I was usin the ley artwork that my name in the comic grid with concentration lines, the work itself was turned into better work when I changed the work to the abstract art -like key artwork, owever, I could not understand better design itself. The study of logo is going to be my future research.
5, Reading
From the reseach about Piet Mondrian, I decided to research about abstract art for this time, however, due to my production was gone to the creation of logos, therefore I chnaged my mind to read about logo designs.
(2.1 Further Reading page 1)
logo CREED a Design Manual : The Mystery, Magic and Method Behind Designing Logos, (2013) Gardner, Bill, Fishel, Catharine M. Rockport Publishers
(2.2 Further Reading page 2)
This book is about the book that provides us ideas for designing with example and brief explanation. This book isn't the type of the book such showing various examples to get references but this book is explaining the ideas required for designing logos with example very easily to understand.
(2.3 Further Reading page 3)
The book is also explaining about the way to design logos, the each process for desining logos and it explains very easy to understand for the beginner of designer who wants to design their own logos, there are also using good examples for references for the designs.
(2.4 Further Reading page 4)
The book also contains logo design's dos and don'ts that designers must follow and example for the good logo designs, my key artwork tended to be a logo designs, therefore i think this book can be a good references for my next task.
6, Image References
・White t-shirt model front view mockup
・Tumbler mug mockup
・Top view of desk concept mock-up
・Realistic mockup of male white and black t-shirt
・White cap front view mockup
・Woman with bag mock-up concept
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